introductory

introductory
introductory in‧tro‧duc‧to‧ry [ˌɪntrəˈdʌktəri◂] adjective [only before a noun]
MARKETING introductory offer/​price etc a special low price that is charged for a new product for a limited period of time:

• It will normally sell for £12 but as an introductory offer the booklet is available for just £10, until the end of the month.

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introductory UK US /ˌɪntrəˈdʌktəri/ adjective
► COMMERCE, MARKETING an introductory price, offer, etc. is only available for a short period of time, when a product or service is first available or when a customer first buys or starts using something: an introductory bonus/deal/discount »

These rates include an introductory bonus of 0.5% for the first year.

 »

an introductory offer/price/rate

► COMMERCE, MARKETING used for describing the period of time when a product is first available or when a customer first buys or starts using something, when special prices, etc. might be available: »

We offer an interest-free introductory period on credit cards.

► written or said at the beginning of something: »

an introductory address/comment/remark

► intended for people who have not experienced or done something before: »

This is an introductory course in business management.


Financial and business terms. 2012.

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Synonyms:
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Look at other dictionaries:

  • Introductory — In tro*duc to*ry, a. [L. itroductorius: cf. F. introductoire.] Serving to introduce something else; leading to the main subject or business; preliminary; prefatory; as, introductory proceedings; an introductory discourse. [1913 Webster] …   The Collaborative International Dictionary of English

  • introductory — (adj.) c.1600, from L.L. introductorius, from introduct , pp. stem of introducere to lead in, bring in (see INTRODUCTION (Cf. introduction)). Also used in English from c.1400 as a noun meaning introductory treatise or textbook …   Etymology dictionary

  • introductory — index aforesaid, antecedent, elementary, inchoate, incipient, initial, last (preceding), original …   Law dictionary

  • introductory — adj *preliminary, preparatory, prefatory Antonyms: closing, concluding …   New Dictionary of Synonyms

  • introductory — [adj] preliminary, first anterior, basic, beginning, early, elementary, inaugural, incipient, inductive, initial, initiatory, opening, original, precursory, prefatory, prelusive, preparative, preparatory, primary, prior, proemial, provisional,… …   New thesaurus

  • introductory — ► ADJECTIVE ▪ serving as an introduction; basic or preliminary …   English terms dictionary

  • introductory — [in΄trəduk′tə rē] adj. [L introductorius] used as an introduction; preliminary: also introductive introductorily adv …   English World dictionary

  • introductory — in|tro|duc|to|ry [ˌıntrəˈdʌktəri] adj [only before noun] 1.) said or written at the beginning of a book, speech etc in order to explain what it is about introductory chapter/paragraph ▪ the objectives described in the introductory chapter ▪ as… …   Dictionary of contemporary English

  • introductory — in|tro|duc|to|ry [ ,ıntrə dʌkt(ə)ri ] adjective 1. ) providing basic information about a subject, course of study, etc.: Beginners will have two introductory classes. an introductory textbook on statistics an introductory chapter/paragraph/essay… …   Usage of the words and phrases in modern English

  • introductory — [[t]ɪ̱ntrədʌ̱ktəri[/t]] 1) ADJ: ADJ n An introductory remark, talk, or part of a book gives a small amount of general information about a particular subject, often before a more detailed explanation. ...an introductory course in religion and… …   English dictionary

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